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The ASIYA product line is a combination of safe ingredients and unique aromas that reflect the nature of Kazakhstan

Natural ingredients and technologies. The products combine traditions and modern technologies, using natural ingredients from clean regions of Kazakhstan, providing safe care for the whole family.

All products are created sustainably, without animal testing and with minimal environmental impact.

Individual formulas for the local market and exclusive solutions, including signature fragrances and innovative developments.

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ASIYA is not just care, but a whole ritual that unites the beauty and heritage of the Central Asian region.

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ASIYA Products

Gentle Cleansing

Carefully remove dirt and excess grease without drying out the casing. Ideal for frequent use, its support balances the skin.

Halal Certified

The product complies with Halal standards and is approved by the Spiritual Administration of Muslims of Kazakhstan, ensuring quality and safety.

Made in Kazakhstan

Made in Kazakhstan using natural ingredients to keep your body in optimal shape and health.

Clean Composition

Paraben and SLS-free composition with a pH level of 5.5, ensuring safety and gentle care for your body.

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  • We are the first cosmetic brand that creates products considering the unique climatic and environmental conditions of Asia.
  • Our mission is to turn cosmetics into a symbol of pride for every Kazakhstani, combining traditions and modern technologies in each bottle.
  • We don't just meet our clients' needs; we inspire respect for culture, love for native land, and support for national identity by creating products that unite us all.