About Company
The history of the ASIYA brand began in 2008, when Assel Tasmagambetova, an ecologist and founder of the Central Asian Institute for Environmental Research, opened a homeopathic pharmacy in Almaty. This became the starting point on the path to creating natural and environmentally friendly products focused on health and well-being.
The success of the boutiques inspired the next step — creating production with its own laboratory. In 2024, the company launched its own Telli Ondiris cosmetic factory in Almaty, certified according to international standards ISO 22716 (GMP). The factory produces products under its own brands ASIYA, Asiya Professional, Telli, and also provides contract manufacturing.
Formulas are developed with an emphasis on natural components, including extracts of local plants. Today, ASIYA, remaining true to its roots, offers products that combine the power of nature and modern technologies, creating unique solutions for daily care aimed at maintaining the natural beauty and health of the skin.
We don't just create cosmetics. We create products that cultivate respect for culture, strengthen love for the homeland, and support the national identity of every Kazakhstani.
The ASIYA product line is a combination of safe ingredients and unique fragrances reflecting the nature of Kazakhstan. Each product is filled with special meaning:
Shampoos and conditioners restore hair strength using natural components that strengthen follicles and restore shine.
Shower gels provide gentle cleansing and deep moisturizing. The aromas of young wormwood, green tea, and Tashkent tea immerse you in the atmosphere of steppe wind and freshness, giving the skin peace and renewal.
Natural Care
We draw inspiration from nature and use only natural ingredients to give your skin health and freshness. Our products are about caring for you and the environment.
Cultural Heritage
We carefully preserve and develop the cultural traditions of our people. Our cosmetics interweave ancient recipes with modern developments, creating unique products that unite past and present.
Uniqueness and Self-Expression
Each formula is created specifically for Asian skin and local climate to give you comfort and confidence. We help you express your individuality through self-care.
Responsibility and Ethics
We strive for environmentally responsible production to preserve nature for future generations. Our products combine care for you and the planet.
Trust and Openness
We are open to you and ready to tell you everything about our products - from ingredients to the production process. We value your trust and do everything to justify it.
Inspiration and Joy
We want every use of our cosmetics to bring you joy and inspiration. Make self-care a pleasant ritual that fills your life with harmony.
National Pride
We are the first brand to develop cosmetics considering Asia's unique conditions. Our mission is to give every Kazakhstani a reason for pride, combining traditions and innovations in our products.
We Create More Than Just Cosmetics
We create products that foster respect for culture, strengthen love for the homeland, and support the national identity of every Kazakhstani.
